Greetings from Aurora Shoe Company!
The Aurora Shoe Company was founded on the idea that a good pair of shoes should be made well and fit comfortably. We use American made materials and create all of our shoes in house and by hand. Assembled organically, using simple cuts of leather and minimal stitching, our shoes mold to their owners’ feet the way that only natural materials and careful design can.
We enjoy using our blog to feature the travels and adventures our shoes have been on. Close to home, or around the world, we love them all. We invite you to share a photo on our Instagram feed. You can still find us on Facebook, though we bristle at spending money on ad campaigns, so most of what we post isn't seen.
SouleMama: Since the last time you were featured on SouleMama, in what ways has your business grown or changed? Tell us about it.
We've had tremendous growth over the past couple of years and have loved watching our shoes spread around the globe. Our Instagram hashtag #aurorashoes has taken on a life of its own, with new photos popping up all the time. Just tonight I discovered a woman who makes miniature versions of our shoes, for what I'm assuming might be dolls, and she shares them with our hashtag along with captions that I can't read because I don't know the language. It's been fun to build our brand, and now it's fun to watch it blossom in new directions with an energy that we couldn't have predicted.
It's also been fun to continue to connect with other makers. After years of emailing and a couple of chance meetings, we were finally able to meet up with local author, blogger, teacher, and maker, Maya Pagan Donenfeld at the end of January. We gave her a shop tour and talked about everything from process and incorporating technology to balancing life with creative pursuits. Much like Amanda, Maya gave us a platform when we were new to the internet and it's nice to be able to return the favor now that we have an audience of our own.
We feel very lucky to be surrounded, both in person, and online, by a supportive community of people who understand what we do and why we do it. If you've read this far, you're most certainly a part of that community, so thank you!
This weekend, Aurora Shoe Company is generously offering the following gift to ONE lucky SouleMama reader:
One pair of shoes, any style, any color.
In addition, Aurora Shoe Company would like to offer SouleMama readers free shipping on all domestic orders received through 3/1/16. To receive the offer, please enter "Soule Mama" at checkout.
To enter today's giveaway, leave a comment below (one entry per person, please). Comments will close by 9am EST on Monday. Winners will be chosen by Random Number Generator and announced in this post shortly after.